About five minutes before we arrived I foolishly bet Joe there’d be nobody there on such a damp and miserable day, but it seems I’d underestimated the draw of Ben and Jerry’s – that or there really is nothing else to do in Vermont – because the place was packed!
The tour isn’t very long, barely 30 minutes, but for the bargain price of $3 you can’t really complain! You start by watching a short film about the humble beginnings of the company. In 1978 Ben Cohen and Jerry Greenfield opened their first store in a remodelled gas station. They had a grassroots beginning that carried through to the company’s philosophy; this was a company that cared about its consumers, its employees, the environment and corporate practices – a complete rarity in the business world. As impressive as it is as a company, I was disappointed to hear that in 2000 Ben and Jerry sold their namesake business to a conglomerate, even if that conglomerate has been keeping to most of the original beliefs.
After the video you get to see where the magic happens…unfortunately it’s not very glamorous. What factory floor is? The whole tour experience does keep with the feel of the product though, the walls are colourfully decorated and the guide is good humored…So, stolen joke time:
Q. Why do cows make good workers?
A. Because they’re always out-standing in their field!
Get it? Got it? Good!
At the end of the tour you get a sample, today’s flavour was ‘Mint Chocolate Chunk’ – Ummmm, I LOVE mint – and afterwards we took in the joys of the gift shop where you can buy almost anything you can think of in cow print. Moo.
After Joe ‘killed’ some buffalo in the arcade we took in the great views off the hotels large back porch.
So, until tomorrow…
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